Bank Jago - Last Wish Insurance Feature

Background

WHAT IF Bank Jago as a Life-Centric Digital Banking Provider have an Life Insurance feature that can focuses on Gen-Z lifestyle?

First of all, we all know that Gen-Z now a days have healthy lifestyle like exercising, going to the gym and also running. In this project I created a Life Insurance feature for Bank Jago on the app while maintaining the tone of voice and strong brand presence of Bank Jago that resonates with the current users and new ones.

Solution

In this case the objective is to showcase the Life Insurance Feature in a unique way. I want to portray the feature with upbeat and enjoyable while maintaining the brand Tone of Voice.

I also create a new fun feature that is called Daily Challenges. This feature rewards users with Jago Coins for completing challenges within the app. These coins can then be used to purchase discount vouchers, allowing users to reduce their monthly payments. By incorporating this gamification element, I aimed to increase user engagement and incentivize users to actively participate in the app's offerings, ultimately enhancing their overall experience.

Outcome

The Last Wish Feature is designed to seamlessly integrate with the digital lifestyles of the younger generation, offering a modern and personalized approach to life insurance. This outcome ensures that financial planning becomes a natural and integrated part of users' daily digital routines.